On the 14th of February 2005, the world witnessed the birth of an online video-sharing platform called YouTube. This launch was revolutionizing as YouTube has become a massive repository of multi-media content and is second only to the Google Search platform, where people come to look for information. Over the years, YouTube has gone through massive changes tailored to make content creation easier and its consumption more effective to all users across the globe.
YouTube shorts was the newest development of YouTube and it was first launched in India in September 2020 following India’s ban of TikTok. In march 2021, YouTube shorts was released in the United States then released to the entire world in July. The recent trend amongst youths is the short videos that offer great entertainment, this serves as a very educative, informative and entertaining platform and as per the latest google reports, these shorts are averaging over 70 billion views per day around the world.
In a bid to help creators – new and old – who lack the proper tools to develop content, Google YouTube team on Thursday 21st September 2023, announced the free generative Artificial Intelligence (gen-AI) powered app YouTube Create. “We want to make it easier for everyone to feel like they can create, and we believe generative AI will make that possible,” Neal Mohan, YouTube’s CEO said during this history launch. “AI will enable people to push the boundaries of creative expression by making the difficult things simple,” Mohan added.
AI insights:- This feature will come in handy as it will help creators come up with topics. In addition, it will be able to give creators outlines based on actual data and analytics. This tool will help creators reduce a lot of the time they spend on brainstorming and researching.
Assistive Search in Creator Music:- As we know audio is half of the video, this new feature will not only give you audio recommendations for your videos from YouTube on specific topics, but also will help you pick the right music from their own music library. Not only are these songs carefully curated going to be free but will also be fully compliant with all copyright regulations.
AI Powered dubbing tool:- This will enable creators to seamlessly translate their videos into various languages enabling them to reach a wider audience across every part of the globe.
Dream Screen:-This feature is going to make video creation easier than ever. With Dream Screen, making visually stunning shorts backgrounds is as easy as just typing a phrase into the a box . The AI tool will then turn your words into animated videos that fits the vibe of what you typed in.
YouTube Create:- This new app is going to easily split, trim and rearrange clips so you can basically edit your videos within the app. Its going to work for both long form videos and YouTube shorts. The app will come with more creating tools that will help creators improve audio quality of their videos’ audios. The AI tools will also be able to detect beats of songs and then time your clips to synchronize them with music.