Spotify wrapped is a marketing campaign by Spotify released every year (annually) since 2016 early December. The campaign allows all Spotify users across the world to view a compilation of data on their activities on the platform over the past year. The users are also are invited to share their data on their social media platforms. To Spotify, Spotify wrapped is a celebration of the real, the realer, and the realest listening moments that have defined the year.
For listeners Spotify wrapped typically includes musicians a user has listened to most often, the songs which they have listened to most, album they have streamed the most, podcasts and their favorite music genres. Producers of content on the platform also have access to a version of Spotify wrapped, which includes the number of times their content has been streamed that year. In addition to individualized data, Spotify wrapped also includes information about activity on the Spotify, platform as a whole.
The biggest purpose of Spotify wrapped campaign is to promote Spotify by encouraging users to share about it on their social media. As the users shares their streaming data this in return encourages users to stream more on the platform and also it challenges those who are not on the platform to join.
Spotify Wrapped 2023.
2023 continues the now culture of Spotify Wrapped as Spotify brings new and refreshed data aimed at bringing the user to the heart of their listening.
- Me in 2023 demonstrates a streaming habit that defined your music and podcast listening this year.
- Sound Town matches you to a city based on your listening and artist affinity.
- Top Genres shows you how your top music genres stacked up and is presented in a fun sandwich-inspired design.
- Top Artists lets you see the month your listening peaked for each artist this year, painting a fuller picture of your year on Spotify and the artists that helped soundtrack it.
- Your Artist Messages means you’ll get to hear from one of your top artists within your personalized Wrapped.
- Artists, songwriters, and podcasters will also receive their own personalized Artist and Creator Wrapped experiences to uncover and celebrate how their fans listened.