Willy Paul becomes the first East African artist to be featured on Glitch Africa. During his performance this Valentine’s -14th February 2024-, he serenades fun across Africa and the world with a melodious blend of soothing Swahili lyrics, Vibrant Bongo Flavor, and crisp vocals.
Established in 2021, Glitch Africa is one of the biggest platforms in Africa priding itself on providing a platform for the expression of untold stories and experiences of musicians, and every other creator through sound and visuals. Their mission is to present Africa as an incubator for quality entertainment, making them trendsetters in the world of entertainment.
2023 audio and visual Music streaming Report.
African artists and other artists around the world have been on a major criticism that they are just mere recording artists, who do not put work into their stagecraft. All fans get at shows are lip-syncing sessions, coupled with energetic jumping, and a baptism of water – depending on who was performing -, Glitch Africa is changing the narrative by supporting fast-rising stars all across Africa.
This lack of stagecraft has made fans turn to artistes from other countries when looking to enjoy live performances. However, the need to revitalize live performance in popular music was pressing, and Glitch Africa has stepped up to the task pushing artistes to the limits of their creativity. True to this words, a Glitch Africa Live Performance has become a sort of rite of passage for every breakout African star and even established African artists.
Glitch Africa’s initiative is pushing the next generation of African stars to the best of their ability, by providing them with the tools to perform acoustic and stripped versions of their best songs. This has helped to establish them as performing artistes that can hold on their own on the world’s biggest stages and arenas. In the months following their Glitch Africa sessions, all of these artistes have gone on to gain global recognition.
For the audience, they get to enjoy music from their favorite stars in its purest form, complete with the emotions and inflections that their songs were made with. It is, therefore, no surprise, that most artistes that performed on the Glitch Africa platform, have gained new fans from their sessions.
While the focus of Glitch Africa has been on emerging stars, they have also shone its spotlight on some global African stars. the platform has positioned itself as Africa’s number-one music performance platform in a short while.
In staying true to the brand name, Glitch Africa has spread its wings from its main base of Lagos, Nigeria to other parts of Africa. This move started with the establishment of Glitch Africa studio in Ghana in 2022. They kicked off 2023 with expansion to South Africa setting up a Johannesburg studio. They have set up The Glitch gospel platform to shine a spotlight on talented gospel artists.
Under Glitch Africa’s wings there is also, The Glitch Africa Studios, a podcast network set up in 2021, Home to Charting topping podcasts which have set a standard for everyday podcasts.