The African media landscape, like the rest of the world, is changing quickly. Digital media is the new mainstream, and as such, the role of influencers in driving this change cannot be over-emphasized. The Pulse Influencer Awards has been set up to recognize and highlight bright lights in the influencer space in Africa who are building actively engaging communities around their niche or craft. This award is aimed primarily at engaging the influencer communities, highlighting the most consistent and impactful creators and ultimately also helping to strengthen the growth of digital media across Africa. The Pulse Influencer Awards is expected to generate vast interest, engagement and reach across social media in all the participating countries.
After a long wait, now voting for the nominees in this year’s Pulse Influencer Awards is officially open. From the 4th of September 2023, members of the public were invited to vote for their favorite influencers under 21 categories for a chance to crown them with the title ‘Influencer of the Year Award’. On the 21st of September 2021, voting will closed and influencers who will have garnered the highest votes will be named as the title winners at this year’s awards ceremony. Voting is as simple as just one click and one can cast more than one vote.
Below are the Nominees in different categories.
Industry Categories.
Most Influential Actor/Actress
In this category, Pulse Influencer Awards is aimed at recognizing an actor who has, through their digital media influence, inspired other young people to try out acting or start full careers in the field. This person has spread their passion for the stage, using social media, has generated engagement and built a large digital community.
Media & Blogger
In this category, Pulse Influencer Awards is aimed at recognizing the individuals who have wielded media expertly, like the powerful agent it is, using media or their blogs as a channel for networking, community and connection, springing up new initiatives for their community, or inspiration for their followers.
Sports
In this category, Pulse Influencer Awards is aimed at recognizing individuals who through their exceptional talent in a sport, or their talent at telling sport stories, are renewing that love for sports in younger demographics.
Food
In this category, Pulse Influencer Awards is aimed at recognizing individuals whose contagious passion is changing the way we cook and eat. Cooking is not what it once was. Food influencers around the continent are showing us all new recipes, faster ways to cook and useful, nimble kitchen tips and tricks.
Music
In this category, Pulse Influencer Awards is aimed at recognizing individuals who are the most influential and captivating personalities who have made a significant impact in the world of music through their online presence and creative contributions. They engage their community with their musical content shaping the contemporary music landscape.
Business
In this category, Pulse Influencer Awards is aimed at recognizing young business leaders, people who have started and built businesses in a different way from older generations, solving the continent’s old problems in new ways and earning respect and admiration of thousands of young people on the way.
Fashion
In this category, Pulse Influencer Awards is aimed at recognizing individuals who have effectively built a community around the topic of fashion, inspiring trends and culture or influencing their community with their unique fashion style.
Arts & Photography
In this category, Pulse Influencer Awards is aimed at recognizing individuals who are true innovators of art & photography. Our ideal awardee here has leveraged technology (specifically social media) to build a following around their work or around curated works of art & photography in their community.
Next Gen Influencer of the Year
In this category, Pulse Influencer Awards is aimed at recognizing the rising stars and trendsetters who are leading the way in the digital landscape. These next-gen influencers have proven themselves as trailblazers, shaping the future of online influence. They are the driving force behind the next generation of content creation.
Comedy
In this category, Pulse Influencer Awards is aimed at recognizing new-age comedians who have achieved distribution and amplification for their work using only a mobile phone, a mobile phone camera and the internet. In this category, we celebrate the creativity of these talented individuals, recognizing the best in terms of content quality, reach and consistency.
Lifestyle
In this category, Pulse Influencer Awards is aimed at recognizing influencers in the lifestyle space such as beauty, travel, health etc. whose work is creative and exceptional according to our audience. These creators have chosen a niche and consistently provided value to their community in the last year.
Dance
In this category, Pulse Influencer Awards is aimed at recognizing the instrument of dance as a galvanizing force for change, inspiration or expression, leveraged by digital media.
Tech
In this category, Pulse Influencer Awards is aimed at recognizing individuals and creators democratizing their tech work through social channels, showing their communities what‘s new, possible and happening in tech. Tech is very quickly transforming our continent and highlighting new possibilities.
Channel Categories
TikTok
In this category, Pulse Influencer Awards is aimed at recognizing and highlighting influencers who have raised the bar in content creation and in the generation of a true active and engaged TikTok community.
In this category, Pulse Influencer Awards is aimed at recognizing and highlighting individuals who have used the platform to bring more light to the work that they do by sharing and connecting with other professionals, leveraging their activity to drive action from their community.
YouTube
In this category, Pulse Influencer Awards is aimed at recognizing people who have built a strong influence on this channel, sharing helpful, entertaining and interesting videos with their audiences.
In this category, Pulse Influencer Awards is aimed at recognizing individuals with a knack for pooling people together and using the tools available on this platform to build and establish relationships and strong, large communities, sharing valuable content and causing change.
In this category, Pulse Influencer Awards is aimed at recognizing individuals whose platforms are marked by a high incidence of quality interactions and engagements drawn from people interested in their content, not just a large number of followers.
In this category, Pulse Influencer Awards is aimed at recognizing individuals who have led the most important conversations, whose shared thoughts have transcended their own timelines to reach many more people, eliciting comments, shares and conversations around their topics of choice.
Podcast
In this category, Pulse Influencer Awards is aimed at recognizing podcast hosts with a dedicated and engaged following. These people will have used the platform of podcasts to inspire a whole demographic of ardent listeners who are regularly contributing and sharing the episodes.
Pan-African Categories
Positive Impact
In this category, Pulse Influencer Awards is aimed at recognizing an individual who has used their digital influence to attract, create or drive positive impact in their community, country or across the continent.
Most Innovative
In this category, Pulse Influencer Awards is aimed at recognizing and rewarding creativity and innovation in digital media, this category is dedicated to individuals who have shown outstanding innovation across the continent and have built influence in the process.