Matata is set to make history as their song “Not Today” featuring Liam Bailey was selected amongst the soundtracks of the upcoming EA Sports FC 24. FC 24 Soundtrack’s full playlist was released on September 20, 2023, and features 100 songs by artists from different countries. The Kenyan Norwegian-based group took to their social media (Instagram) to share this exciting news with their fans and the Kenyan music fans in general, “BREAKING NEWS! We Matata are set to make history as our track “Not Today” is picked as an official soundtrack in the new EA SPORTS FC 24 @easportsfc (formerly FIFA) dropping Sept 29! Dreams do come true, and ours has become a reality. This achievement surpasses any plans we had for our music. We are still in disbelief! @liambailey.music thank you for an amazing collaboration”.
EA Sports FC 24 is an upcoming football video game, developed by EA (Electronic Arts) and published by EA Sports serving as the inaugural installment in the EA Sports FC series following the conclusion of EA’s partnership with FIFA, and the 31st overall installment. The video game is set to be launched worldwide on 29 September 2023.
For over twenty-five years, the FIFA OST and EA Sports has acted as a cultural mirror, elevating the game for millions of players. The games were designed to trigger emotions through a bold blend of genres as it breaks ground every year and drives worldwide culture. The Video game has be more than just a top international destination for new music but also a collective energy that ignites the year. Artists recognize this, coveting sports on the soundtrack that will take their careers to the next level. This year EA Sports soundtracks for FC 24 will feature over 100 artists from around the globe, with an unprecedented cross-section of genres, the far-reaching track list showcases a range of global hitmakers, from Major Lazer to The Blessed Madonna and The Rolling Stones. Other superstar artists include multiple BET, MOBO, MTV Europe and Q Award-winner Stormzy, multi-Platinum megastar Jack Harlow, Grammy winner Baby Keem with 17x Grammy winner Kendrick Lamar and Latin Grammy Award winner Karol G. and many more.