The media landscape in Kenya and the rest of the world has been evolving at a faster rate for the past few years. There is a big shift towards digital media as there has been increased access to the internet, digital platforms, and gadgets that are internet-enabled. 2020 was, particularly, a unique year with the challenges of COVID-19 pandemic restrictions. The media landscape, just like other categories, experienced shifts driven by changes in consumer lifestyles, tastes, and needs. Many of these changes spilled into 2021 and influenced the way consumers interact with various brands and entertainment. Radio is one of the most accessed forms of media as it remains one of the most trusted medium of communication.
Baze Groove is one of the newest show airing live on Baze Radio from 11 a.m. to 3 p.m. currently being hosted by Gk Nyambura. The show is a reflection on how a Kenyan youth thinks, how he or she moves and how he or she wants to be entertained, making it a real life connector to the outside world . Daily updates on trending topics across East Africa, Africa and the world, music updates, technology updates and real life matters are just some of the reasons that makes Baze Groove a show worthy listening to.
Baze Radio – powered by Safaricom – is one of the top Internet radios in Kenya, East Africa, Africa and the World at large. Driven by the power of good music, top shows, top content and cutting edge technology when it comes to production, since its insertion, Baze Radio has been growing at a very faster rate. Despite the common belief that radio is dead and not relevant to younger generations, Baze Radio is gaining highest reach across all mediums proving that it is the dominant communication medium and surprisingly popular among younger listeners. Playing about 80% of Kenyan content and about 20% of the rest of East Africa Region – Uganda, Tanzania, Rwanda, Burundi, DRC – Baze Radio stands out of its competitors in the market as is redefining what internet media especially radio is.
Born Gladys Nyambura Kabira on the 3rd August, 1999, G.K Nyambura is an award-winning Kenyan celebrity, storyteller, podcaster, YouTuber, media personality and influencer based in Nairobi. She describes herself as; dramatic, funny, passionate and happy. Nyambura’s passion for storytelling and sharing information started way back at Alliance Girls High School and this was the genesis of her successful creative journey, which she shares in her blogs. During this time, she used to write, sing, play instruments, and even participate in extracurricular activities at school. In the wake of COVID 19 Pandemic, 2020, GK Nyambura started her YouTube channel called GK Nyambura where she takes her fans through different day to day activities and experiences in her life. Her YouTube channel has accumulated more than 37K subscribers since she started and she is among the top content creators in Kenya. Her podcast The Bored Cast raises awareness about mental health and its famous amongst youth as they are considered to be vulnerable when it comes to mental health issues.